If you’re not interested in traditional TV, you can always try OTT. If you’re unfamiliar with OTT, this is short for Over-the-Top Advertising. In short, these are TV commercials for Hulu, Amazon, Peacock, ect. This is very effective as well because you’re able to target the prospective audience too – and it can be very disective. For instance, you can target age, interests, behavior and location. The difference between traditional and OTT is you can pay for impressions instead of an “estimated reach.”
At the end of the day, we believe both are great options, just depends who you’re targeting and where your ideal customer is. We’d be happy to discuss further with you on a complimentary consultation to get your wheels spinning.
