From concerts to festivals, live event coverage is an important part of every brand’s ability to grow and share with their audiences in a relevant way. When you cover a concert or festival, it humanizes a brand and allows the audience to see that a brand cares about the event just as much as they do. In an age when most consumers choose like-minded brands, live event coverage drives brand awareness, trust, and loyalty.
Choosing the Right Style
Before you start filming a live event, you must make sure you have a clear concept of what you want the final product to be. There are several reasons to create video content for a live event. The video you create should be focused on an achievable goal. If you’re trying to capture the explosive energy of the event to attract audiences in the future, creating a close-up reel can be a great option. Consider what type of concert or festival you’re filming and think about what you want to accomplish, then you can begin building your framework from there.
Create a Plan
Because of the raw energy and spontaneity of live events, you may think you can just use a couple of cameras and wing it. However, live events require much more planning than a traditional video. You need to map out the location in advance and create a schedule and ensure that everyone on your videography team is familiar with their assigned responsibilities. Keep in mind that, unlike traditional video shoots, if someone on your videography crew messes up their take, you can’t call cut.
Prepare Your Sound
One of the most difficult aspects of covering a live event is ensuring that you maintain optimal audio quality. In some cases, you may not be able to use traditional mics as you move around the venue. Because of this, you may need to plug directly into the venue’s sound system or use smaller mics for each camera. Working with an audio engineer from an experienced videography company can ensure that your audio is carefully monitored for distortion, peaking, and other potential sound issues.
Keeping Your Footage Consistent
When you’re using multiple cameras to film a live event, you need to ensure that your footage remains technically and stylistically consistent. Instead of relying on each camera’s automatic settings, ensure that you set your white balance in advance. This will result in a consistent, crisp shoot.
Remain Unobtrusive
When you’re shooting a live event, you need to represent the company or brand. Everyone in your crew must behave professionally and remain unobtrusive to naturally capture compelling and interesting footage of the concert or festival. Remember, the event is the focus. Disrupting the event to create content can seem intrusive to the concert-goers.
Contact Us Today
By working with an experienced video production company, you can ensure that your event video comes together beautifully and efficiently, capturing all the right moments. At A-Wing Visuals, our experienced videography team offers a wide range of event video production services, using the latest equipment and techniques, to deliver exceptional results that capture your vision. Whether you’re looking to create a corporate video, document a live event, or create a unique wedding video, A-Wing Visuals has got you covered. Contact us today to schedule a consultation.
